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DMARC is an email validation system that was jointly created by PayPal, Google, Microsoft, and Yahoo. DMARC gives organizations insight into and control over their email channel. It protects brands from being used in phishing and other email spoofing attacks.
Before DMARC arrived, it was hard to tell whether an email was genuine or not. Individuals and organizations did their best to filter out spam, malware, and phishing, but when filters couldn't distinguish between real and fake, end-users had to figure it out for themselves.
That’s why email is involved in more than 90% of all network attacks through scams such as spear phishing.
DMARC is the only solution that enables internet-scale email protection and prevents fraudulent use of legitimate brands for email cyberattacks.